MILAN, Feb 24, 2010 / FW/ — Just in time for Milano Moda Donna (Milan Fashion Week), Moschino presents its latest project, the Maison Moschino Hotel with its 65 rooms, “Clandestino” restaurant headed by acclaimed Chef Moreno Cedroni, its bar, its “Culti” spa, and a Moschino boutique.
Located at Viale Monte Grappa 12 in Milan, the new Maison Moschino Hotel transform the repose of its guests into a fabulous dream in an intimate, personalized setting.
“When I enter, I feel as if I’m at home. Like all familiar places, its warm, welcoming atmosphere makes you feel protected. It is completely unlike other hotels, and it also has the courage to reveal the high-quality workmanship that built it. It’s a special place, which is why it’s called Maison Moschino,” says Rossella Jardini, the Creative Director of Moschino.
A “home and place of enchanted fairytales”, the Maison Moschino is a stellar example of a new approach in the hotel hospitality. The typical language of fashion has been transformed and adapted to create fanciful settings and surrealistic images for rooms in which fairytales, which tell an optimistic story about a fantasy world, come to three-dimensional life.
“Alice’s Room”, “The Petal Room”, “Red Riding Hood”, “Forest”, and “Gold” are the names of the rooms (16 different designs) that transform sleep into a dreamy experience, continuously weaving between a fairytale dream and upbeat, optimistic reality.
Situated in a neoclassical building that was once the city’s first railway station and is now at the heart of what is becoming the modern centre of 21st century Milan, Maison Moschino is the splendid result of a design project supervised by Rossella Jardini in cooperation with Jo Ann Tan.
The Location
The building, which was the first railway station in Milan and the terminal for the Milan – Monza line, has been completely restored, fully respecting its original façade dating back to 1840. The entirely remodeled interior, distributed on four floors, is completely soundproofed thanks to state-of-the-art technologies.
The Design
Rossella Jardini, the Creative Director of Moschino, supervised the design project for Maison Moschino in cooperation with Jo Ann Tan. If sleeping and dreaming go hand in hand, then the 65 rooms of Maison Moschino make dreams come true. It all starts in the lobby where guests, welcomed by fluffy origami cloud lamps, enter a fantastic world that also reveals the allure of fashion through Moschino dresses and accessories turned into floor and table lamps.
The Rooms
Sixteen designs have been chosen for the rooms, and all are based on fairytale subjects. The first is “Alice’s Room”, a magical world created by Maison Moschino where dreams and reality overlap and intertwine. In the “Petals Room”, the bedspread seems covered in red rose petals.
Everything – including the chairs – is decorated with roses because life should be – what else? — a bed of roses. In another room called “Sleeping in Eveningwear”, the bed is an enormous evening gown and the entire atmosphere conveys a sense of opulent nights in the luxurious world of haute couture. In the “Gold” room, sweet dreams are truly golden.
The “Red Riding Hood” room, meanwhile, symbolizes all fairytales with happy endings. The “Forest” room is a metaphor for a dream in the midst of nature, and the “Sweet Room” is an allegory of delectable delights. Many other rooms are inspired by fascinating colours, such as relaxing blue.
The Services
Maison Moschino is a fashion hotel, which means it is modern by definition. This is why services were designed to satisfy the necessities and the little luxuries that modern life demands.
Everything was created with quality in mind. Chef Moreno Cedroni’s “Clandestino” restaurant on the ground floor extends into a lovely adjacent garden.
The spa, on the lower level, is managed by Culti, a famous name in the relaxation business. Maison Moschino’s spa has a fitness area that leads to the massage zone and an area with the latest steam bath techniques.
The Turkish bath, in fact, has a pool designed according to the latest spa technologies. The zone with ultra comfortable, custom-made chaise longues is the perfect place for relaxing.
The Maison Moschino Boutique in the lobby sells all the things you’ll find in the hotel, from the rose petal bedspread and rose-shaped armchair to the dress floor lamp, the handbag table lamp, and the Moschino dishware in the restaurant.
The Partners
Hotelphilosophy S.p.A, owned by Mobygest Group and a member of Design Hotels, is the project partner. Allianz Global Investors SGR S.p.A – Fondo RAS Antares owns the building. Luca Strada Associati was responsible for the Architectural Design, the Restoration Project, and Construction Site Supervision.
