NEW YORK, Dec 16, 2013/ — Known for its collaboration with sports figures, Citizen Watch takes a new direction as it names Grammy Award winning artist Kelly Clarkson as its newest Brand Ambassador.
Clarkson will be joining Eli Manning, New York Giants quarterback and two-time Super Bowl champion; Matt Kenseth, two-time Daytona 500 champion; and Victoria (Vika) Azarenka, currently ranked as the #2 professional women’s tennis player in the roster. Except for Clarkson, everyone on the list is a sports figure.
Explaining the new appointment, Jeffrey Cohen, President of Citizen Watch Company of America says, “In the coming year CITIZEN will focus on the women’s market with fashion-forward styling and breakthrough technological innovations to meet the needs of modern women’s lives.”
He adds, “We feel that Kelly Clarkson ideally reflects the values of our brand. We admire how she continually builds on her talent to reach new heights in her music and performances, as well as her inspirational and accessible style. Also, as one of our key goals is to celebrate women’s lives– we feel that our customers will warmly relate to Kelly as she embraces her new roles as a wife and mother-to-be.”
Kelly Clarkson says, “Style and performance are a part of my everyday life, so CITIZEN watches are a great fit for me! I am so pleased to be joining the family of CITIZEN Brand Ambassadors and can’t wait to wear my new watches and support the brand.”
Broadcast and print advertising featuring Kelly Clarkson as a new CITIZEN Brand Ambassador will debut in the spring season.
